Founders
Built by people who have done the work.
We are building Icona Health for the teams who live inside prior auth workflows every day. We have seen the delays, the repeated work, and the missed context that happen when critical tasks are spread across portals, fax, PDFs, and disconnected notes.
Icona Health, Inc. is a Delaware C corporation. Current board members are Michael Magruder and Gabriel Munninger.
Gabriel Munninger
Founder & CEO
Gabriel works in healthcare and has extensive firsthand prior authorization experience. He leads product direction and company execution with a focus on building a serious provider-side system that can scale across clinics and enterprise provider teams.
Michael Magruder
Co-founder
Michael is focused on workflow detail, operator experience, and practical implementation. He has firsthand prior authorization experience and works directly with recruiting, partnerships, and external outreach.
Connect on LinkedInWhat we see in the market
- Layoffs and understaffing increase operational pressure on care teams.
- Prior auth remains fragmented across portals, fax, PDFs, and tribal knowledge.
- Patients can be delayed when workflows break down.
- Existing tools do not solve the provider-side execution burden well enough.
The direction we are taking
We are building one system for medication and procedure prior auth, with document-first and EHR-first intake, a clean DocuFill-style form workflow, payer-specific validation before submission, better evidence packaging, denial-to-appeal workflows, and strong auditability.
The goal is straightforward: make prior authorization execution reliable, visible, and manageable inside provider organizations while reducing repetitive administrative burden.
We are not promising magic. We are building disciplined workflow infrastructure that teams can trust in daily operations.